2025 YouthX Awards

2025 YouthX Awards: Nedbank Calls Young South Africans to Step Up and Unlock Their X

Entries for the 2025 YouthX Awards are now officially open, and Nedbank is inviting young South Africans to bring their boldest ideas, strongest vision, and biggest ambitions to the table. Whether you’re running a small business, leading change in your community, or building something from scratch, this is your moment to turn passion into impact — and potentially secure the resources to take it to the next level.

With up to R200 000 in funding, mentorship, and national exposure up for grabs, YouthX isn’t just a competition — it’s a launchpad.

“We don’t want perfection, but we seek passion, potential and a clear sense of purpose,” says John Makgato, Head of Youth Strategy and Client Value Proposition at Nedbank. “The stronger your entry, the more likely a judge will see your vision and back it.”

How to Stand Out: Tips from the Judges

Drawing from his experience as a 2024 YouthX Awards judge, Makgato shares insider advice to help entrants craft an application that gets noticed:

1. Start with a powerful “why” – Clearly explain your motivation. Whether you’re tackling a community challenge, disrupting an industry, or solving a personal pain point, make it authentic and personal.
2. Be original – Fresh ideas and creative execution stand out. From branding to storytelling, show what makes your approach unique.
3. Show impact – Go beyond buzzwords. Demonstrate how your idea will make a real difference and who will benefit.
4. Highlight resilience – Share your journey honestly, including the challenges and setbacks you’ve overcome.
5. Have a growth vision – Show that you’re thinking beyond today, with a clear plan for scaling your impact.
6. Add personality and presentation – Photos, videos, and prototypes can make your application memorable. Keep it polished but personal.
7. Mind the details – Proofread your entry. Small mistakes can distract from your big ideas.

More Than Just a Prize

This year’s YouthX Awards aim to reach more young people who might not normally put themselves forward.

“Nedbank is here to back your hustle and potential with more than words,” Makgato adds. “We’re helping you move with purpose.”

The deadline for entries is 31 August 2025, and the awards are open to all South Africans aged 18 to 26 with a qualifying Nedbank account.

If you’re ready to take your shot, visit YouthX by Nedbank for full details.

Don’t just enter for vibes — enter with your whole chest. This is your time to show the country what you’re building, why it matters, and what’s possible when you #UnlockYourX.