ABSA AND VISA UNVEIL POWERFUL PARTNERSHIP WITH BAFANA CAPTAIN RONWEN WILLIAMS AHEAD OF AFCON 2025
Ronwen Williams
Absa, in partnership with Visa, has announced an inspirational collaboration with Bafana Bafana captain and Mamelodi Sundowns star, Ronwen Williams, signalling the start of a powerful storytelling journey leading up to the TotalEnergies CAF Africa Cup of Nations Morocco 2025.
The partnership will celebrate resilience, ambition, and the drive for progress — values embodied by Williams, whose rise from Pretoria’s SuperSport United academy to captaining both the national team and Sundowns has made him one of South Africa’s most admired figures in sport.
Today, Williams stands as a decorated champion, recently honoured as CAF Men’s Goalkeeper of the Year and CAF Interclub Player of the Year, while also earning a prestigious Ballon d’Or Yashin Trophy nomination. His journey continues to inspire aspiring athletes across the continent.
“Ronwen’s story mirrors what we stand for — starting early, believing in progress, and investing in stories that matter,” says Alicia Raynard, Executive: Absa Rewards. “His leadership on and off the field shows that with passion and purpose, barriers can be broken, and horizons expanded.”
ABSA REWARDS TRAVEL LAUNCHES WITH BIG VALUE FOR CUSTOMERS
The announcement comes as Absa Rewards introduces an exciting new offering for its members — Absa Rewards Travel — now live on the Absa Banking App.
The platform offers a seamless digital flight-booking experience, unlocking significant value for Absa Rewards customers, including up to 100% off base fares on qualifying local and international flights*. With this launch, Absa aims to make travel more rewarding, accessible, and experience-driven for its customers.
WIN A TRIP TO AFCON 2025 IN MOROCCO
To celebrate the upcoming AFCON tournament, Absa and Visa are giving fans a once-in-a-lifetime opportunity through the Absa-Visa competition — with two exclusive travel packages to Morocco up for grabs:
🏆 Package 1: AFCON 2025 Final
- Two match tickets (winner plus companion)
- Three nights’ five-star accommodation with breakfast
- Lunch and dinner allowances
- Return economy flights from OR Tambo International Airport
- Hotel transfers in Morocco
⚽ Package 2: AFCON 2025 Semi-Final
- Includes all of the above, with semi-final tickets replacing the final
The campaign gives football lovers the chance to witness Africa’s biggest tournament live, creating unforgettable memories on the continent’s grandest stage.
“Travel is about more than just the journey — it’s about the stories we create along the way,” adds Raynard. “With Absa Rewards Travel, we’re making those stories more attainable, fueling connections that inspire progress and achievement.”
Together, Absa, Visa, and Ronwen Williams are championing a message of belief and possibility — proving that no matter where your story begins, it can inspire the world. From the football pitch to destinations abroad, every journey matters, and every story counts.