Mzansi Levels Up: HONOR 400 Series Lands with Power, Precision and Proud Local Support

Kyalami Racecourse roared to life on Thursday, 19 June 2025, as global tech brand HONOR officially unveiled its latest flagship smartphones—the HONOR 400 and HONOR 400 Pro—to a dynamic South African audience. The high-energy launch event blended cutting-edge technology with homegrown star power, featuring live demos, performances, and appearances by some of the country’s most influential figures. Among the first to get hands-on with the devices were players from the Bafana Bafana squad and Communications Minister, The Honorable Mr. Solly Malatsi, reflecting HONOR’s growing investment in connecting South Africans through premium, accessible technology.

Positioned at the intersection of speed, style, and intelligent performance, the HONOR 400 Series is set to reshape the way South Africans experience their world—whether it’s capturing every moment at a packed stadium or powering through the demands of a busy day.

PRESS RELEASE

New HONOR 400 and 400 Pro Deliver Matchday-Level Zoom and Speed
Mzansi is scoring again with HONOR’s AI-centred focus on camera tech

Unveiled at Kyalami Racecourse, the all-new HONOR 400 and HONOR 400 Pro smartphones are engineered for speed, action, and the kind of detail South African sports fans crave. Whether you’re tracking a match-winning header from the stands or snapping your child’s goal from across the field, the HONOR 400 Series delivers crisp, AI-enhanced zoom up to 50×. The result? Sharp, social-ready images and videos every time—making this launch one to remember.

Among the first to test the devices were Bafana Bafana players and government leaders, including Communications Minister, The Honorable Mr. Solly Malatsi—a strong signal of HONOR’s commitment to putting premium tech into more South African hands.

What truly sets the HONOR 400 and 400 Pro apart is their ability to keep pace with real life, in real time. Key features include:

• 📸 200MP Ultra-clear Main Camera with AI Motion Snap to freeze fast-moving action
• 🔭 50× AI SuperZoom, powered by the main lens and a 50MP Telephoto Sensor on the Pro model
• ✨ AI Erase Passers-by to clean up background clutter and Image-to-Video, a world-first innovation set to get Mzansi flipping through old photo albums
• 🔋 6000mAh battery, IP-rated durability, and MagicOS 9.0 for smooth, all-day performance
• ⚡ Super-fast charging: 80W wired (HONOR 400) and 100W wired + 50W wireless (HONOR 400 Pro), with up to 12+512GB of storage

Available in Midnight Black and Desert Gold (HONOR 400) and Midnight Black and Lunar Grey (HONOR 400 Pro), these smartphones are built to handle anything—from sidewalks to stadiums.

The HONOR 400 is priced from R12,999, while the HONOR 400 Pro starts at R17,999. Both devices are now available at Vodacom, MTN, Telkom, and Cell C.

Early adopters can also take advantage of an exclusive launch bundle valued at R8,000, available until 31 July 2025. This includes:
🎁 HONOR Watch 2i
🎧 HONOR Choice Earbuds X7 Lite
🔋 HONOR Choice Powerbank 10000mAh

It’s the complete HONOR experience—designed to keep you powered, connected and a step ahead.

About HONOR

HONOR is a leading global provider of smart devices, dedicated to becoming an iconic technology brand and building an intelligent world for everyone. With deep investment in R&D, HONOR develops innovative technologies that empower people to achieve more, offering a wide range of high-quality smartphones, tablets, laptops and wearables to suit every budget.

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ENDS

HONOR CEO, Fred Zhou unveiling the HONOR 400 Standard and Pro devices in Kyalami