Kolbe And Benni Sign On As Sportybet Ambassadors
South African icons Cheslin Kolbe and Benni McCarthy join SportyBet to drive African sporting excellence.
Their appointment signals a bold push to expand SportyBet’s global footprint and fan engagement.
SportyBet has made a decisive move to cement its presence across Africa and the global sports market by appointing two of South Africa’s most iconic athletes,rugby star Cheslin Kolbe and football legend Benni McCarthy, as brand ambassadors.
Kolbe, a two‑time Rugby World Cup champion renowned for his blistering pace and match‑winning brilliance, remains one of the most electrifying figures in world rugby. His career highlights include helping the Springboks secure global titles in 2019 and 2023, as well as contributing to the Blitzbokke’s bronze medal at the 2016 Rio Olympics.
McCarthy, South Africa’s all‑time leading goal scorer and the only player from the country to lift the UEFA Champions League trophy, achieved that historic triumph with FC Porto under José Mourinho in 2004. Today, he continues to shape African football as head coach of Kenya’s national team.
SportyBet says the appointments reflect its mission to elevate African sporting excellence and expand its influence worldwide. “Both athletes are icons whose excellence, discipline and ambition reflect the values we champion,” said Miguel Puche, Global Brand Director at Sporty Group. “Their stories resonate deeply with fans across Africa, and they embody the bold, global vision that drives SportyBet.”
The announcement comes as Sporty Group prepares to roll out new fan‑focused innovations and digital experiences across its platforms, strengthening its position as a leading sports and entertainment powerhouse. With Kolbe and McCarthy fronting the brand, SportyBet is positioning itself not just as a betting platform, but as a driver of world‑class sports engagement across continents.
Sporty Group is a consumer-first global sports and entertainment company with unparalleled sports platforms. It serves millions of daily active users via technology and operations hubs across four continents.
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