Betway SA20 and Absa Announce New Multi-Year Partnership
Betway SA20 and Absa Announce New Multi-Year Partnership
Pan-African banking giant confirmed as Official Banking Partner of the League
Betway SA20 has confirmed that Absa will continue as the League’s Official Banking Partner in a new multi-year deal, extending a partnership that has already brought fans closer to the action.
The agreement follows a successful collaboration during Season 3, when Absa’s activations and fan-first initiatives lit up stadiums across 34 matches. Season 4, which begins on 26 December, will now see the partnership expand, building on that momentum with more entertainment and rewards for fans.
League Commissioner Graeme Smith welcomed the announcement:
“We are proud to announce a new three-year partnership with Absa, a trusted household name in South Africa and across the continent. This follows an incredibly successful inaugural partnership in Season 3, where they provided endless entertainment for fans at the stadiums.
Absa’s values of innovation, entertainment and fan-first inclusivity align strongly with SA20’s vision of being the No.1 sport and entertainment brand in South Africa. Last season we had nearly 400,000 fans attending our matches, and together with Absa, we look forward to crafting even more memorable experiences in Season 4.”
Absa Card Play of the Day Returns
One of last season’s biggest highlights, the Absa Card Play of the Day, will once again give Absa cardholders the chance to win instant cash at every game. In Season 3, fans walked away with up to R100,000 per match, with one customer scooping R200,000 at the Final.
Sydney Mbhele, Absa Group Chief Marketing and Corporate Affairs Officer, said the renewed deal reflects the bank’s commitment to enhancing fan experiences:
“We are incredibly proud to be the official banking partner for Betway SA20 for another three years. This partnership goes beyond just being a sponsor; it’s about creating an elevated experience for cricket fans and our customers.
By signing up at our in-stadium activations, Absa cardholders can enter the Absa Card Play of the Day and stand a chance to win up to R100,000. We are bringing tangible benefits and memorable moments to the heart of the SA20. Our goal as a bank is to connect the sports fanbase and demonstrate the value of our banking solution, all while championing the sport.”
Fan Engagement at the Heart
Absa will once again activate across stadium concourses throughout the season, offering fans the opportunity to open accounts on-site and walk away with exclusive giveaways. These activations form part of a larger strategy to embed the Absa brand in the country’s fastest-growing sporting league.
Season 4 – Cricket Festival Awaits
The new season gets underway on 26 December, with defending champions MI Cape Town hosting Durban’s Super Giants at Newlands. The holiday-season festival of cricket will run for a month, culminating in the Final at Newlands on 25 January.
With Absa on board as Official Banking Partner until 2027, Betway SA20 fans can look forward to more rewards, more entertainment, and even more unforgettable cricket moments.